It is possible that you are creating amazing video material and running a fantastic YouTube channel, but only if you are not afraid to publicise your accomplishments. Obtaining new subscribers is a difficult endeavour.

It's similar to a funnel. In order to become a subscriber, you will need to refer someone or search YouTube for your video in order to do so. If they find it interesting enough, they may decide to subscribe to your YouTube channel.

It is natural for people to "fall off the waggon" at any point in their lives. Let's say that out of ten people that come across your video, eight of them decide not to watch it. Six people will continue to watch it until the conclusion, and three people will subscribe.

This post offers facts that I have accumulated during the course of my research.

Here are some recommended practices that will assist you in increasing the number of people who visit your YouTube channel.

This is something you can do for free as well.

Write relevant titles and descriptions

Communication with your audience in their own language is essential, and while you may want to be creative with your titles, you should utilise the exact terms you want your video to appear for. Because YouTube's search engine operates in a similar manner to Google, be particular and utilize the terms that your prospective viewers would use to find you.

Are you unsure of your word choice or the subject matter? Go to Google Trends and type in your ideas to see how much interest there is in each of them compared to the others.

Similarly, descriptions are believed to have little impact on optimization, yet, it doesn't mean you should not care about them or simply use them to repeat your keywords.

For instance, type "10 breakfast recipes" in YouTube search, and you'll see dozens of videos with the same title . Chances are, your video will also end up surrounded by uploads on the same topic. In such a case, the first line of video description is the great way to stand out . Use it to explain how your video is different, and why it's worth watching.

Create custom thumbnails

Many newbie YouTubers believe thumbnails aren't important because they have no influence on the search engine and will not help a video appear on the first page of YouTube.

However, just like descriptions, thumbnails have a tremendous impact on your video click-through rate . In other words, it often depends on the thumbnail, whether a person chooses to watch one video over another.

Organize videos into playlists

There are two unobvious benefits of creating playlists. First, along with thumbnails, playlists make your channel organized and easier to navigate . That means, viewers are likely to spend more time on it exploring the topic they are interested in. Second, playlists bring optimization value and help you appear in search results .

Think of it this way – a title and a description of a playlist is an additional piece of information for YouTube algorithm to understand what your videos are about. Why would you miss an opportunity to repeat keywords and increase chances of getting discovered?

Start videos with a bang

Have you heard about the attention span of an average person today? It's between 8 and 12 seconds, to be exact. For the video blogging industry that means if you don't capture a viewer's attention in those first seconds, consider him lost .

To see how attention-grabbing your videos are, go to Creator Studio – Analytics – Audience retention. The graphic shows the percentage of audience dropping off as the video continues. In the graphic below, 40% of viewers lost their interest after a minute, and just a little over 20% watched the video till the end .

The industry benchmark is 50% , which means the majority of videos are only watched halfway through. Yet, if you notice a large audience drop-off in the first 10 seconds or so, that means your introduction needs to be improved.

Get to the point right away

Don't waste time with a protracted introduction or a rambling speech. Using a "PPP formula," which stands for Preview, Proof, Preview, according to Brian Dean, an SEO and content marketing expert, is highly recommended.

After someone watches the first 15 seconds of your video, there is a good likelihood that they will continue to watch it to the finish, according to Brian. To accomplish this, use those precious seconds to tell the viewers what your video is about, explain why they should trust you, and provide a little teaser or sneak peek to pique their interest and encourage them to watch all the way through to the conclusion.

Special effects should be avoided if at all possible because they are typically distracting. Instead, use sparse contoured lettering and fluid transitions to express yourself. If you're on a tight budget, look into free non-linear video editing programmes to help you get the job done.

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